Strategic Growth for Security Companies
Most security proposals look the same. Yours doesn’t have to.
Unlock your full potential with business development services designed to enhance your proposals, sharpen your competitive edge, and drive sustainable growth.
Our Business Development Services
With experience in writing, collaborating on and editing winning security proposals, we help security firms compete more effectively, price more profitably, and clarify their messaging.
Security companies often have strong operational expertise but struggle to translate that into compelling proposals, competitive pricing, and a clearly differentiated offering. That’s where JD Killeen & Associates comes in.
Fractional Sales Support
Not every security company is ready to hire a full-time business development resource, but most need one. We offer a monthly retainer model with a fixed number of hours, giving you dedicated senior expertise, predictable costs, and consistent momentum on growth.
Proposal Development
Most security proposals look the same. We work with you to develop proposals that go beyond compliance and make a compelling case for why your firm is the right choice. From structure and narrative to tailored responses that speak directly to what evaluators are looking for.
Pricing Development
Winning a contract at the wrong price isn’t a win. We help you build pricing models that are both competitive and sustainable, covering cost structure, labour modelling, market benchmarking, and risk-adjusted pricing for complex contracts.
Understanding Profitability
Revenue isn’t the whole story. We help security company owners and operators get a clear picture of which contracts, clients, and service lines are actually making money, and which ones are costing more than they’re worth.
Who is this for?
These services are designed for security companies writing proposals and responding to RFPs and looking to improve their win rate. This includes growing firms that want to expand their offering and compete at a higher level, owner-operators who want a clearer picture of their margins and business health, and new entrants to the Canadian security market who need to establish competitive positioning.
Solving your business development challenges
Many security companies excel operationally but struggle to articulate their value in compelling proposals or to differentiate their services effectively. We address these challenges head-on, helping you craft bids that resonate with evaluators and accurately reflect your company's strengths.
Achieve your growth objectives
Partnering with us means securing a clearer picture of your business margins, expanding your market offering, and establishing competitive positioning as a new entrant in the Canadian security market. We support growing firms and owner-operators in reaching their strategic goals and improving their win rates.
